It seems innocuous. One of five a good piece of journalism will answer or allude to in the lead. In this case, turned inward, you are the only one that can ask this question and you are the only one who knows the answer.

Personal Observation #1: the first answer you come up with will probably be bullshit, maybe even the second and third one for that matter. Keep asking until you are uncomfortable and there I hazard a lot of us find our first real answers.

Do your insides match your outsides?

No?
Yes?

Why?

"...this is your life and it's ending one minute at a time."
Tyler Durden, Fight Club